SMB client, the management team of CX specialist Ember, acquired by Davies Group

Simons Muirhead Burton LLP (SMB) has advised the management shareholders of Ember Group, the Customer Experience (CX) experts who provide specialist consulting, analytics and professional services for major brands globally, in their acquisition by the multi-award winning Davies Group.

Davies Group provide operations management, consulting and digital solutions to organisations in highly regulated markets, including Insurance and Financial Services.

Ember Group was established in 2010, specialising in transforming customer engagement and CX strategies and operations. Ember’s 60-strong team of highly experienced professionals will join Davies’ Customer Solutions business, headed up by Mark Grocott, significantly expanding its portfolio and propositions. This will allow Davies to provide its global clients with a broader and deeper range of CX, transformation, analytics and training solutions, alongside its CX digital platform, ServiceTick, and its broader operations skillset across complaints management, and specialist regulatory resourcing. Under the deal all of Ember’s leadership team will join Davies.

Mike Havard, Chairman of Ember said: “We are excited by the opportunities presented by the Davies acquisition for our clients, the whole Ember team and our future potential together. There was an immediate sense of alignment and fit with Davies; their client and people focused culture validated Davies as the right partner to support our next phase of growth.”

The deal was led by Partner Neal Hodges from our Corporate, Commercial and Finance team. Neal was assisted by Senior Associate Prasan Modasia and by Ewan Keen, Partner in the Employment team.

Of SMB, Steve Tinkler, Ember Group CFO, said:

‘With very challenging deadlines and a great degree of complexity to the transaction, SMB helped ensure we got the deal done. Thank you.’

We would like to wish Ember every success in their future with Davies Group.