Sport is one of SMB’s fastest-growing and dynamic sector focuses, and fits comfortably with the firm’s leading presence in and reputation for media and entertainment. The Sports Group’s key partners and associates are drawn from a diverse range of practice areas including corporate and commercial, technology and IP.
We act for a number of high-profile sports clients. These range from individual athletes and sports agents, to clubs and governing bodies in a variety of sports namely football, rugby, squash, horse racing, eventing, hockey and mixed martial arts.
We provide a multi-disciplinary, unique mixture of commercial and legal expertise across:
Legal 500, 2020
‘Burgeoning’ practice, which handles a ‘broad spread of work’ and has ‘excellent industry knowledge’.
Legal 500, 2021
The team has a breadth of experience across a number of fields of litigation, including employment law, meaning they are an up-and-coming force in sports law.
We advise on a wide variety of disputes in sport, including commercial, regulatory and disciplinary issues, achieving recognised success for clients across these forums, including advising:
We offer a discreet, co-ordinated service to our clients when they are facing crisis situations.
For allegations which are criminal, we establish an immediate dialogue with the Police and/or whichever supervisory authority is involved and attend immediately and in person at the point of arrest, interview or other police involvement.
When necessary we engage with PR professionals to keep an allegation or the client’s name out of the public domain.
Our lawyers have been involved in:
We advise a wide range of players and athletes on the commercialisation of their talent and image, and protection of their privacy and reputation. Our work includes:
We advise sports federations, agencies, broadcasters and digital platforms on all aspects of the creation, acquisition and exploitation of sports media rights and data rights.
We are often engaged by rights holders to advise on market conditions for and prior to the sale of rights, and have extensive experience of running successful high-profile auctions in the UK and overseas.
Notable work includes:
Our corporate team advises start-ups, joint ventures, shareholder arrangements and employment issues for sports businesses.
Our commercial team acts for a range of clients in sport relating to sponsorship, endorsement agreements, event production, and the protection and exploitation of intellectual rights.